Education vs Ignorance
Recently, I’ve been hearing, again, a familiar refrain from some who really don’t reflect the whole and true picture regarding the cost of training in real estate investing. (I suspect the same would hold true of other types of training as well.)
First, there are always those among us who want something for nothing and fail to acknowledge that there are costs incurred in bringing training to them.
Second, there are usually present those who exploit this irrational attitude by claiming a “different” approach and disparaging others’ efforts in order to promote their own agendas. Those agendas, if explored, inevitably have some form of revenue to support them. Don’t be fooled.
If we consider those who have made a success in real estate investing, every single one of them have purchased books, tapes or other products or services in order to educate themselves. There is a saying, “If you think education is expensive, try ignorance!” What you don’t know CAN hurt you and cost you your entire business.
That said, not every program, like any other product, is necessarily worthy of your money. Like any other major business category, real estate investing attracts a lot of different types of characters. Some are excellent citizens with a true and professional ethic. Others are exploiters. It happens wherever there is a growth and lucrative business. Caveat emptor applies here, as it does in anything you purchase, and that applies to those who suggest that they are better.
At IRCA our goal is to provide access to the best educators for specific topics and systems. We also seek out those with unique systems and ideas not commonly known to give our members and associates an added scope to make their choices.
The challenge we face in helping our industry is not to avoid the training but to try to insure that students APPLY what is taught. It is not necessarily the quantity of training but the taking action on the new knowledge that is important.
Over the last five months, IRCA has been fine tuning our new NextLevel Real Estate Investing Academy designed to accomplish all of the above principles and to take our students all the way through the process to actually completing their first (or more) deals.
Recently, some of our slogans, which have been revealed in some of our emails, have been co-opted by others, but that’s OK. We view that as a compliment, and we will continue to use them and to state our true purpose. You decide the relative value of our programs.
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